Thinking back to when we first connected, what were the main challenges you were facing in attracting the right clients or managing your enquiries?
"As a travelling tattoo artist moving across the world from the UK to Australia, I was not known in Australia and had no client base, so my main challenge was building a new client base in an area of the world I had never been to."
How do you feel we've helped you address these challenges?
"The service has been amazing. I came to you guys with my challenge and you took the steps to overcome it. As an artist it is pretty hard to do all things at once; leaving my marketing and ads to you has relieved a big pressure so I can focus on the tattooing aspect of the job."
We've been able to move your targeting as you go, starting in Perth and shifting the whole budget to the Gold Coast once Perth filled up. How has that compared to how you used to fill dates in a new city?
"It's been night and day. With social media these days you can make the best content and create great tattoos, but if it is not shown to the people in the area you want to book up, it doesn't matter. This time around I'm moving to a new city in a new country and I have 3 months of bookings before even arriving."
You've had 49 enquiries through the lead forms in the last 30 days, and 74 since the campaign started. How do you feel about the volume and the quality of the work coming in?
"Overall it's been great. We all know as tattoo artists that not every enquiry is going to fit the style we want to do, that's just life, but because of the volume of new enquiries, I have been able to pick out jobs that I think I am a suitable match for."
What specific results have you noticed from our campaigns, whether that's more enquiries, better quality clients, or something else?
"The amount of enquiries has been great. It's given me the freedom to ultimately choose what projects I decide to work on in a new location. This is normally only a privilege you can achieve from having a strong client base in a place you have worked for years."
How important do you think it is to have Meta Ads and your website working together as one system, rather than just relying on the Instagram algorithm?
"I think it's super important. As an online business we are always looking for ways to promote our work, but sometimes a big hitting Instagram post may increase followers and engagement but might not actually lead to the correct enquiries for bookings. Having both in place allows you to cover all bases. I can focus on tattooing and my Instagram, knowing that all other bases are covered by you guys."
You're now down to two dates left in December and opening up Gold Coast for 2027. How has the custom website changed the way you present your portfolio and take those bookings?
"I think having a custom website really helps build a strong online brand, and I believe it adds another step of reassurance for new customers. Booking in with a travelling tattoo artist is a big step for many people, so I believe any way you can build a better relationship with them helps, and having a website helps this."
How do you feel a professionally designed website has impacted how your brand is perceived by potential clients?
"As mentioned earlier, the importance of a website really shows that you're not just some random person off the street. It gives the extra level of presence that allows clients to have a bit more trust in you. A website also allows you to tell a bit more about yourself and your story, allowing you to become a bit more personable to the general public."
All of the leads we generate for you are handled through our CRM to follow up on those enquiries via WhatsApp. How helpful has this been for you?
"It's been great. My primary way of contact with clients is through WhatsApp, and it allows me to have all enquiries in one place. Having all bookings from all platforms come through the CRM makes the process much easier and more time efficient."
How would you describe the experience of working with our team?
"It's been great. Both Max and Fin have been a great help and super responsive to all my enquiries. If I have a change I want to make to either my ads or website, I know it will be seen to with a quick turnaround. I can tell you both pride yourselves in your work and looking after your customers. You set high standards for yourselves and it shows in the service you provide.
Thanks a lot Max and Fin for the great service, and I look forward to continuing to work with you on future projects."
Finally, what would you say to another tattoo artist or studio owner who's considering partnering with Ink Marketing?
"I think it's a great move. As tattoo artists, we get bogged down with so much that comes with the job. Being able to focus my time and energy on my tattooing and design is such an advantage. Outsourcing the marketing frees up so much time, and knowing that it works and is in good hands frees up so much of my mental space."
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Whether you're looking to attract more of the right clients, build long-term campaign momentum, or create a more reliable enquiry system, we're here to help.
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