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Tattoo Blogs

By Ink Team 02 May, 2024
We recently had the chance to visit the Hucknall studio of @ma9pie , a tattoo artist whose work has been captivating us for a lot of years. Ma9pie is a true artist by every definition of the word with an amazing back story. He doesn't just do amazing, large scale tattoos in record time, he's also a musician, creating his own music alongside these stunning pieces of art. But what grabbed our attention was his reputation for completing full back pieces and sleeves in just one day. That level of focus, artistic vision, and sheer physical stamina was something we wanted to experience in person. So, we dived on a train and spent a day with him at his studio and got to know the man behind the art. Check out the full interview below.
By Max Wheatcroft 15 Mar, 2024
In the world of digital marketing, lead funnels are often hailed as the holy grail for customer acquisition. However, for tattoo studios seeking to cultivate lasting relationships with clients, a more nuanced approach is needed. While lead funnels can be an initial tactic, a focus on building brand loyalty and community offers greater long-term success.
Tattoo Marketing Ideas
By Max Wheatcroft 03 Mar, 2024
Fast Responders Win up to 50% of Sales and Bookings. There are some races that the "slow and steady" approach will not win. This is one of them. The first businesses to respond to leads win 35-50% of sales. So here is how you can make speed your competitive advantage:
Tattoo Artists Advertising On Instagram
By Max Wheatcroft 18 Feb, 2024
As a tattoo artist or studio owner, you know the importance of a strong online presence. Despite a clear recent decline in overall performance for most artists/owners, instagram still provides a fantastic platform to showcase your work, connect with potential clients and generate bookings. But while the "Boost Post" button might seem like a quick solution, it's often not the most effective strategy. Here's why:
By Max Wheatcroft 04 Feb, 2024
In the competitive world of tattooing, standing out from the crowd requires effective digital marketing. But even the most talented artists can stumble upon pitfall strategies that hinder their online presence. Here, we dissect common digital marketing mistakes tattoo artists make and offer solutions to create a winning online portfolio that attracts bookings.
Tattoo artist preparing for tattoo session
By Max Wheatcroft 28 Jan, 2024
Crafting a killer brand isn't just about aesthetics, it's about strategic storytelling. This week's blog is centred on the intrinsic value of tattoo studio branding, from logo and font choices to crafting a voice that resonates with your target audience.
a woman is getting a tattoo on her arm
By Max Wheatcroft 15 Jan, 2024
Are you running paid ads for your tattoo business? If so, pause them immediately and read our latest weekly blog to see how you can improve your conversion rate by up to 10x.
Tattoo Industry Marketing Specialists.
By Max Wheatcroft 09 Jan, 2024
If you're a tattoo artist, you'll be pleased to know there are ways of generating enquiries outside of instagram. In this week's Q&A blog, we go through the most effective, alternative digital marketing strategies that we use for our clients outside of instagram as well as highlighting the importance of diversifying your marketing efforts as a means of long-term consistency and stability when it comes to generating new clients.
By Max Wheatcroft 01 Jan, 2024
Tattooing is more than just a craft; it's an art form that intertwines with personal stories, emotions, and self-expression. As a tattoo artist, your role extends far beyond the tattoo chair – it's about creating a lasting connection with your clients. Let's explore the best ways to build these relationships and the benefits they bring to both artists and clients.
How to Properly Care for Your New Tattoo
28 Nov, 2023
Introduction: Getting a new tattoo is an exciting experience, but it's essential to remember that the care you provide for your tattoo after it's done plays a crucial role in its healing and long-term appearance. In this complete guide, we will explore the importance of tattoo aftercare , provide tips for proper aftercare, discuss essential aftercare products, and offer step-by-step instructions to ensure your tattoo heals beautifully. The Importance of Tattoo Aftercare Tattoo aftercare is not something to take lightly. Proper care during the healing process is vital to prevent infections, scarring, and ensure the longevity of your tattoo . By following the right aftercare routine, you can protect your investment and enjoy your tattoo for years to come. Understanding Tattoo Aftercare: What is Tattoo Aftercare? Tattoo aftercare refers to the steps you need to take to promote healing and prevent complications after getting a tattoo. It involves a combination of cleaning, moisturising, and protecting the tattooed area. Why is Tattoo Aftercare Necessary? When you get a tattoo, the process involves creating small wounds in your skin, injecting ink into the dermis layer. Proper aftercare helps these wounds heal, reduces the risk of infection, and ensures the tattoo retains its vibrancy and clarity. Tattoo Aftercare Tips: Immediate Aftercare: Immediately after getting your tattoo , your tattoo artist will clean the area and apply a thin layer of ointment. To continue the healing process properly, follow these steps: Leave the bandage on for a few hours to protect the tattoo from bacteria and dirt. Gently wash the tattoo with a mild, fragrance-free soap and lukewarm water to remove any blood, ointment, or plasma. Pat the tattoo dry with a clean, soft cloth or let it air dry. Avoid rubbing the area. Apply a thin layer of tattoo aftercare cream or ointment recommended by your tattoo artist. This will keep the tattoo moisturised and protect it from infection. Repeat this process two to three times a day for the first few days. Long-Term Aftercare: After the initial healing phase, which usually takes about two weeks, it's crucial to continue caring for your tattoo. Follow these steps: Wash your tattoo gently with mild soap and lukewarm water twice a day. Avoid scrubbing or using abrasive materials. Pat the tattoo dry and let it air dry for a few minutes. Apply a thin layer of fragrance-free moisturizer or tattoo aftercare cream to keep the skin hydrated and prevent itching. Avoid exposing your tattoo to direct sunlight, chlorine, saltwater, or excessive sweating until it's fully healed. Wear loose, breathable clothing to avoid friction and irritation. If you must be outside, apply a broad-spectrum sunscreen with at least SPF 30 to protect your tattoo from fading and sun damage. Avoid picking, scratching, or peeling any scabs that form. Let them fall off naturally to prevent scarring. Tattoo Aftercare Products: Tattoo Aftercare Cream: Tattoo aftercare creams are specifically formulated to promote healing, reduce inflammation, and provide essential nutrients to the skin. Look for products that are fragrance-free, hypoallergenic, and recommended by professional tattoo artists. These creams can effectively moisturise the tattooed area and aid in the healing process. Tattoo Aftercare Ointment: Tattoo aftercare ointments create a protective barrier on the tattooed area, keeping it moisturised and preventing bacteria from entering the wound. Choose ointments that are petroleum-free, as petroleum can suffocate the skin and hinder the healing process. These ointments provide an extra layer of protection and help soothe the skin. Other Essential Tattoo Aftercare Products: In addition to aftercare creams and ointments, there are a few other products that can aid in the healing process: Fragrance-free, mild soap: Use a gentle soap to clean your tattoo without causing irritation. Moisturizer: Look for a fragrance-free, hypoallergenic moisturizer to keep your tattoo hydrated. Sunscreen: Protect your tattoo from fading and sun damage by applying a broad-spectrum sunscreen. Non-stick bandages: If your tattoo needs additional protection, use non-stick bandages to cover it temporarily. Tattoo Aftercare Instructions: Step-by-Step Guide to Tattoo Aftercare Follow your tattoo artist's immediate aftercare instructions, including keeping the bandage on for a few hours. Gently wash your tattoo with mild soap and lukewarm water, pat it dry, and apply a thin layer of aftercare cream or ointment. Repeat the cleaning and moisturising process two to three times a day for the first few days. After the initial healing phase, continue washing your tattoo twice a day and moisturising it with fragrance-free lotion. Protect your tattoo from direct sunlight, chlorine, saltwater, and excessive sweating until it's fully healed. Avoid picking or scratching any scabs that form, as this can lead to scarring. If you notice any signs of infection, such as excessive redness, swelling, or pus, consult a doctor immediately. Common Mistakes to Avoid To ensure the proper healing of your tattoo, avoid these common mistakes: Over-washing or using harsh soaps: This can dry out your tattoo and delay the healing process. Stick to gentle, fragrance-free soaps. Applying too much ointment or cream: Use a thin layer to avoid clogging the pores or suffocating the skin. Exposing your tattoo to direct sunlight: UV rays can cause fading and damage to your tattoo. Protect it with clothing or sunscreen. Picking or scratching scabs: This can lead to scarring and affect the final appearance of your tattoo. Let the scabs fall off naturally. Conclusion: Proper aftercare is crucial to ensure your new tattoo heals beautifully and maintains its vibrancy in the long run. By following the tips, using the right aftercare products, and adhering to the step-by-step instructions provided, you can minimise the risk of complications and enjoy your tattoo for years to come. Remember, when in doubt, always consult your tattoo artist or a medical professional for advice. Happy healing!
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