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10x Your Ad Conversion Rate: A Q&A Guide to Google Remarketing for Tattoo Artists and Studios

Max Wheatcroft • Jan 15, 2024

Are you running paid ads for your tattoo business? If so, pause them immediately and read our latest weekly blog to see how you can improve your conversion rate by up to 10x.

Q: "What is Google Remarketing, and how can it benefit tattoo artists and studio owners in the digital landscape to generate more clients?"

A: "Google Remarketing (retargeting) is an effective online advertising strategy that focuses on reaching users who have previously engaged with a website or specific content. For tattoo artists and studios, it's a tool for reconnecting with potential clients who have demonstrated an interest in their services, thereby increasing the likelihood of conversion. Retargeting has the potential to significantly boost ad engagement rates by up to 400%. Additionally, the click-through rate (CTR) for retargeted users on the display network is 180.6% higher, and on average, a retargeting campaign performs nearly 10 times better than a regular display ad campaign."


Q: "How does Google Remarketing benefit me as a tattoo artist or studio owner?"

A: "Remarketing is a dynamic marketing tactic that will enable tattoo artists and studios to re-engage with users who have previously expressed interest and intent (such as visiting their website), bolstering their presence in the minds of potential customers. It's share of mind, not share of market that really counts. Remarketing also provides personalised messaging, which would allow you to create ad content tailored to users' interactions, delivering customised messages aligned with their specific interests and preferences to increase conversions and bookings."


Q: "What role does audience segmentation play in optimising Google Remarketing for tattoo studios?"

A: "Audience segmentation is crucial when it comes to keeping things personal to your audience. It enables you to target specific customers based on their specific interactions and interests. You need to establish segments based on user actions, like people who visited the portfolio page or initiated contact. You need to know this, to be able to offer personalised messaging in your ads. The more personal it is, the higher your conversion rate is going to be. Develop personalised ads for each segment, ensuring relevance and resonance with your potential client's specific interests."


Q: "How can tattoo artists set up effective audience lists for Google Remarketing?"

A: "There are a few engagement tiers we tend to use. The first one is:
Website visitors: Create a general audience list for all website visitors.

The second list audience list should be based on:

Specific pages: Segment users who visited specific landing pages, like the portfolio or contact page.

The third list is:
Engagement actions: Target users that have engaged with certain elements, such as filling out a contact form or spending a certain amount of time on the site."


Q: "What types of ads work well for Google Remarketing in the tattoo industry?"

A: "Portfolio based ads tend to be the most common. This is where you create an ad with your best work to remind potential clients that showed interest how great you are. You will reignite interest and you will tailor the quality of the enquiries you get.

The second type is my personal favourite:

Special offer based ads: Highlight exclusive offers, promotions or discounts for individuals who have previously expressed interest but may not have booked in with you yet. I'll give you a hypothetical example: You're a well-rounded artist that tattoos multiple different styles but you want more bookings for say, realism. you should first of all separate your portfolio into different landing pages on your website, based on each style, crucially you need to make sure you create a page just for realism tattoos. From there, it would be wise to create a remarketing ad for anyone that has visited your realism page and from there, you can create a campaign that mentions things like 'Get 20% off realism tattoos'  or 'Priority bookings on realism tattoos' etc as a way to generate higher quality, more refined leads"


Q: "How can tattoo artists measure the success and ROI of their Google Remarketing campaigns?"

A: "Conversion tracking. Simple as that. Conversion tracking is the most obvious answer and the most important thing you could possibly do to track measure the success of any campaign. In simple terms, to do this, you create a conversion action, generate a code snippet based on that goal and embed the code into your website. You can set up conversion tracking to measure specific actions, such as enquiry form submissions, calls from your website or booking requests.

After that, you will then be able to:

Analyse your ROI. Evaluate the return on investment by comparing the cost of the campaign to the revenue generated from converted leads."


In closing, Remarketing is generally considered to be an imperative part of any digital marketing strategy. Google Remarketing specifically will put you or your studio back in front of your most interested potential clients across Google's vast partner network of over 2 million websites, videos, and apps where your ad can appear. It's outside of social media and the cost per click and cost per conversion tends to be very low in comparison to social media ads for tattoo artists and Google search ads for tattoo artists. Remember, most people statistically do not enquire/book/purchase the very first time they see an ad. Generally, sponsored ads are largely pretty speculative. But Remarketing is something that should be looked at as a way of justifying any prior investments you have made in any of your previous sponsored ads. You're retargeting the potential customers that expressed the most interest, took action on your landing page and displayed actual booking-intent but may not have booked in yet. By leveraging audience segmentation, strategic calls-to-action and performance analytics, tattoo artists studios can achieve a high return on investment and ensure a higher volume of long-term connections with your audience.


If you're a tattoo artist or studio owner and you want a high-converting Google Remarketing campaign, we're here to help. Our talented, dedicated team will take care of every step of the process for you. As always, you focus on the tattooing, we'll focus on the complicated but essential marketing stuff.


If you got value from this blog, please consider sharing it with your fellow tattoo artist friends. I know we're the tattoo industry's best kept secret and all of that.. but seriously, we're here to serve the tattoo industry by helping artists and studios grow their client-bases and we'll be able to help more people, quicker, if they know we're here to help them.


Don't forget to join our mailing list today for free today to receive exclusive offers, free tips and tricks straight to your inbox.


Schedule a 1-to-1 digital marketing consultation with me (Max) by clicking the link below:

https://meetings-eu1.hubspot.com/max-wheatcroft

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Google My Business: Does It Work in Tattooing?

By Ink Team • 14 May, 2024
While social media platforms like Instagram have become a prominent marketing tool, Google My Business (GMB) SEO offers a powerful, and arguably more sustainable, approach. Does it actually work? In short, yes. So, let's delve into the benefits of GMB SEO and how it can outshine Instagram for tattoo studios seeking longevity and lead generation.

Tattoo Talks With @ma9pie

By Ink Team • 02 May, 2024
We recently had the chance to visit the Hucknall studio of @ma9pie , a tattoo artist whose work has been captivating us for a lot of years. Ma9pie is a true artist by every definition of the word with an amazing back story. He doesn't just do amazing, large scale tattoos in record time, he's also a musician, creating his own music alongside these stunning pieces of art. But what grabbed our attention was his reputation for completing full back pieces and sleeves in just one day. That level of focus, artistic vision, and sheer physical stamina was something we wanted to experience in person. So, we dived on a train and spent a day with him at his studio and got to know the man behind the art. Check out the full interview below.

Lead Funnels: The Pros and Cons For Tattoo Studios

By Max Wheatcroft • 15 Mar, 2024
In the world of digital marketing, lead funnels are often hailed as the holy grail for customer acquisition. However, for tattoo studios seeking to cultivate lasting relationships with clients, a more nuanced approach is needed. While lead funnels can be an initial tactic, a focus on building brand loyalty and community offers greater long-term success.
Tattoo Marketing Ideas

Why Speed Is Key When Responding to Enquiries

By Max Wheatcroft • 03 Mar, 2024
Fast Responders Win up to 50% of Sales and Bookings. There are some races that the "slow and steady" approach will not win. This is one of them. The first businesses to respond to leads win 35-50% of sales. So here is how you can make speed your competitive advantage:
Tattoo Artists Advertising On Instagram

3 Reasons You Need to Stop Boosting Posts on Instagram (and What to Do Instead)

By Max Wheatcroft • 18 Feb, 2024
As a tattoo artist or studio owner, you know the importance of a strong online presence. Despite a clear recent decline in overall performance for most artists/owners, instagram still provides a fantastic platform to showcase your work, connect with potential clients and generate bookings. But while the "Boost Post" button might seem like a quick solution, it's often not the most effective strategy. Here's why:

Common Digital Marketing Mistakes Tattoo Artists Make (and How to Fix Them)

By Max Wheatcroft • 04 Feb, 2024
In the competitive world of tattooing, standing out from the crowd requires effective digital marketing. But even the most talented artists can stumble upon pitfall strategies that hinder their online presence. Here, we dissect common digital marketing mistakes tattoo artists make and offer solutions to create a winning online portfolio that attracts bookings.
Tattoo artist preparing for tattoo session

The Ultimate Guide to Tattoo Studio Branding: Attract and retain more clients

By Max Wheatcroft • 28 Jan, 2024
Crafting a killer brand isn't just about aesthetics, it's about strategic storytelling. This week's blog is centred on the intrinsic value of tattoo studio branding, from logo and font choices to crafting a voice that resonates with your target audience.
Tattoo Industry Marketing Specialists.

A Q&A Guide for Tattoo Artists and Studios to increase bookings outside of Instagram

By Max Wheatcroft • 09 Jan, 2024
If you're a tattoo artist, you'll be pleased to know there are ways of generating enquiries outside of instagram. In this week's Q&A blog, we go through the most effective, alternative digital marketing strategies that we use for our clients outside of instagram as well as highlighting the importance of diversifying your marketing efforts as a means of long-term consistency and stability when it comes to generating new clients.

Building Client Relationships: Beyond the Tattoo Chair 🤝

By Max Wheatcroft • 01 Jan, 2024
Tattooing is more than just a craft; it's an art form that intertwines with personal stories, emotions, and self-expression. As a tattoo artist, your role extends far beyond the tattoo chair – it's about creating a lasting connection with your clients. Let's explore the best ways to build these relationships and the benefits they bring to both artists and clients.
How to Properly Care for Your New Tattoo

How to Properly Care for Your New Tattoo: A Complete Guide

28 Nov, 2023
Introduction: Getting a new tattoo is an exciting experience, but it's essential to remember that the care you provide for your tattoo after it's done plays a crucial role in its healing and long-term appearance. In this complete guide, we will explore the importance of tattoo aftercare , provide tips for proper aftercare, discuss essential aftercare products, and offer step-by-step instructions to ensure your tattoo heals beautifully. The Importance of Tattoo Aftercare Tattoo aftercare is not something to take lightly. Proper care during the healing process is vital to prevent infections, scarring, and ensure the longevity of your tattoo . By following the right aftercare routine, you can protect your investment and enjoy your tattoo for years to come. Understanding Tattoo Aftercare: What is Tattoo Aftercare? Tattoo aftercare refers to the steps you need to take to promote healing and prevent complications after getting a tattoo. It involves a combination of cleaning, moisturising, and protecting the tattooed area. Why is Tattoo Aftercare Necessary? When you get a tattoo, the process involves creating small wounds in your skin, injecting ink into the dermis layer. Proper aftercare helps these wounds heal, reduces the risk of infection, and ensures the tattoo retains its vibrancy and clarity. Tattoo Aftercare Tips: Immediate Aftercare: Immediately after getting your tattoo , your tattoo artist will clean the area and apply a thin layer of ointment. To continue the healing process properly, follow these steps: Leave the bandage on for a few hours to protect the tattoo from bacteria and dirt. Gently wash the tattoo with a mild, fragrance-free soap and lukewarm water to remove any blood, ointment, or plasma. Pat the tattoo dry with a clean, soft cloth or let it air dry. Avoid rubbing the area. Apply a thin layer of tattoo aftercare cream or ointment recommended by your tattoo artist. This will keep the tattoo moisturised and protect it from infection. Repeat this process two to three times a day for the first few days. Long-Term Aftercare: After the initial healing phase, which usually takes about two weeks, it's crucial to continue caring for your tattoo. Follow these steps: Wash your tattoo gently with mild soap and lukewarm water twice a day. Avoid scrubbing or using abrasive materials. Pat the tattoo dry and let it air dry for a few minutes. Apply a thin layer of fragrance-free moisturizer or tattoo aftercare cream to keep the skin hydrated and prevent itching. Avoid exposing your tattoo to direct sunlight, chlorine, saltwater, or excessive sweating until it's fully healed. Wear loose, breathable clothing to avoid friction and irritation. If you must be outside, apply a broad-spectrum sunscreen with at least SPF 30 to protect your tattoo from fading and sun damage. Avoid picking, scratching, or peeling any scabs that form. Let them fall off naturally to prevent scarring. Tattoo Aftercare Products: Tattoo Aftercare Cream: Tattoo aftercare creams are specifically formulated to promote healing, reduce inflammation, and provide essential nutrients to the skin. Look for products that are fragrance-free, hypoallergenic, and recommended by professional tattoo artists. These creams can effectively moisturise the tattooed area and aid in the healing process. Tattoo Aftercare Ointment: Tattoo aftercare ointments create a protective barrier on the tattooed area, keeping it moisturised and preventing bacteria from entering the wound. Choose ointments that are petroleum-free, as petroleum can suffocate the skin and hinder the healing process. These ointments provide an extra layer of protection and help soothe the skin. Other Essential Tattoo Aftercare Products: In addition to aftercare creams and ointments, there are a few other products that can aid in the healing process: Fragrance-free, mild soap: Use a gentle soap to clean your tattoo without causing irritation. Moisturizer: Look for a fragrance-free, hypoallergenic moisturizer to keep your tattoo hydrated. Sunscreen: Protect your tattoo from fading and sun damage by applying a broad-spectrum sunscreen. Non-stick bandages: If your tattoo needs additional protection, use non-stick bandages to cover it temporarily. Tattoo Aftercare Instructions: Step-by-Step Guide to Tattoo Aftercare Follow your tattoo artist's immediate aftercare instructions, including keeping the bandage on for a few hours. Gently wash your tattoo with mild soap and lukewarm water, pat it dry, and apply a thin layer of aftercare cream or ointment. Repeat the cleaning and moisturising process two to three times a day for the first few days. After the initial healing phase, continue washing your tattoo twice a day and moisturising it with fragrance-free lotion. Protect your tattoo from direct sunlight, chlorine, saltwater, and excessive sweating until it's fully healed. Avoid picking or scratching any scabs that form, as this can lead to scarring. If you notice any signs of infection, such as excessive redness, swelling, or pus, consult a doctor immediately. Common Mistakes to Avoid To ensure the proper healing of your tattoo, avoid these common mistakes: Over-washing or using harsh soaps: This can dry out your tattoo and delay the healing process. Stick to gentle, fragrance-free soaps. Applying too much ointment or cream: Use a thin layer to avoid clogging the pores or suffocating the skin. Exposing your tattoo to direct sunlight: UV rays can cause fading and damage to your tattoo. Protect it with clothing or sunscreen. Picking or scratching scabs: This can lead to scarring and affect the final appearance of your tattoo. Let the scabs fall off naturally. Conclusion: Proper aftercare is crucial to ensure your new tattoo heals beautifully and maintains its vibrancy in the long run. By following the tips, using the right aftercare products, and adhering to the step-by-step instructions provided, you can minimise the risk of complications and enjoy your tattoo for years to come. Remember, when in doubt, always consult your tattoo artist or a medical professional for advice. Happy healing!
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