How to Turn Your Meta and Google Leads into Tattoo Bookings
Don’t let your tattoo enquiries go cold. Turn every lead into a real client with this simple follow-up strategy.
Running ads on Meta and Google is one of the fastest ways to get new tattoo enquiries. But getting the enquiry is only half the job — the other half is turning that lead into a booked appointment.
From our work with artists and studios across the world, we’ve found that many struggle to fully utilise the leads they get from ads. That’s not unusual. Follow-up can be a challenge when you’re busy tattooing or managing the day-to-day.
The good news? There are proven, simple steps that can dramatically improve your booking rate.
Speed is everything
Multiple studies have shown that the faster you respond to a lead, the more likely you are to book them:
- 35–50% of new sales go to the business that responds first.
- Responding within 1 minute can increase conversions When a lead turns into a confirmed booking or sale. by 391%.
- 90% of texts are opened within 3 minutes, making SMS one of the quickest ways to reach people.
The right channel matters
Email has its place, but for tattoo enquiries, faster and more personal methods work better:
- SMS has a 98% open rate, compared to 21.33% for email.
- Real-time welcome emails can achieve a 91.43% open rate and 26.9% click-through rate.
For many artists and studios, the most effective first step is a quick phone call to confirm a consultation or booking. If you can’t reach them right away, follow up instantly with a WhatsApp or SMS.
Persistence pays off
A single follow-up often isn’t enough. The data is clear:
- 90% of sales close between the 5th and 12th follow-up.
- 44% of businesses stop after just one attempt.
A polite, well-timed sequence of messages can make the difference between a missed opportunity and a booked appointment.
What our own data shows
Over the past month, our Google Ads activity has been driving a steady flow of high-intent People who are actively interested and ready to take action — in this case, booking a tattoo. actions, from click-to-call leads and calls directly from ads to people actively requesting directions to studios.
The vast majority of these conversions When a lead turns into a confirmed booking or sale. (97%) came from mobile devices, making them ideal for quick follow-up by phone or WhatsApp while interest is high.
How to get more bookings from your leads
Step 1 – Respond quickly
Aim for a phone call or message the same day of receiving a lead. If you can’t, use an automated SMS or email to let them know you’ll be in touch.
Step 2 – Let them choose the follow-up method
Add something like this to your lead or booking forms:
- How would you like us to follow up?
- – Phone call
This ensures you reach them in their preferred way.
Step 3 – Keep it friendly
Follow-ups don’t have to be pushy. Short, personalised messages work best.
The takeaway
Meta and Google Ads can deliver a steady flow of high-quality leads to you. The next step is having a simple, consistent follow-up process that turns those enquiries Potential clients who have expressed interest but haven't booked yet. into paying clients.
Even small changes, like faster replies, offering a phone call, and following up more than once can have a huge impact on your bookings.
