Google My Business: Does It Work in Tattooing?
While social media platforms like Instagram have become a prominent marketing tool, Google My Business (GMB) SEO offers a powerful and arguably more sustainable approach. Does it actually work? In short, yes. So, let's delve into the benefits of GMB SEO and how it can outshine Instagram for tattoo studios seeking longevity and lead generation.
Google My Business SEO vs Instagram in Tattooing
| Feature | Google My Business SEO | |
|---|---|---|
| Visibility and Discovery | GMB prioritizes local searches, placing your studio at the forefront for users searching for "tattoo shops near me" or "[your city] tattoo artists." | Primarily driven by follower engagement, new audiences may require paid promotion for wider reach. |
| Building Trust and Credibility | Positive reviews on your GMB profile act as powerful social proof, influencing potential clients and showcasing your reputation. | While comments on Instagram can build rapport, the lack of independent review systems limits trust-building. |
| Targeted Clientele | GMB allows you to target specific demographics through location and keyword optimization, attracting clients seeking styles your artists specialize in. | Targeting on Instagram requires in-depth audience research and can be less precise. |
| Content Flexibility | GMB allows for detailed studio descriptions, service listings, high-quality photos, and even virtual tours, giving potential clients a comprehensive picture of your offerings. | Limited to visually-driven content (photos and videos), showcasing artistic style but lacking in-depth information. |
| Measurable Results | GMB analytics provide valuable insights into user engagement, keyword performance, and call-to-action effectiveness, allowing for data-driven marketing strategies. | Measuring success on Instagram relies on likes, comments, and follower growth, which might not directly translate to leads. |
| Organic vs. Paid Reach | GMB prioritizes organic search results, maximizing visibility without constant advertising costs. | Organic reach on Instagram has been declining, often requiring paid promotions to maintain visibility. |
| Long-Term Investment | A well-optimized GMB profile offers lasting benefits, attracting new clients organically over time. | Building an audience on Instagram requires consistent content creation and engagement, with reach potentially diminishing if neglected. |
"How do I increase my Google rankings for my studio in local searches?"
Simple- hire us! We're the tattoo industry's leading digital marketing company when it comes to efficient and effective SEO strategies for tattoo studios with an unmatched track record of success. If you check below, you can see one of our clients currently benefiting from extremely strong organic rankings. Clients find their studio and as a result, they don't have to stress about their studio finding clients.
Alternatively, if you want to have a go yourself, read below!
Optimising Your Google My Business Profile:
- Complete and Accurate Information: Ensure your business name, address, phone number, website (if applicable), and category descriptions are accurate and up-to-date.
- High-Quality Photos: Showcase your studio, artists, and stunning tattoo work with high-resolution, professional-looking photos.
- Positive Reviews: Encourage satisfied clients to leave positive reviews on your GMB profile. Respond to all reviews, thanking happy customers and addressing any concerns professionally.
- Regular Updates: Keep your profile fresh by regularly adding new photos, highlighting special offers, and updating your services.
Building Local SEO Strength:
- Citations: Citations are mentions of your business name, address, and phone number (NAP) across the web, particularly on local directories and websites relevant to your area. Encourage local partners and publications to mention your studio with accurate NAP details.
- Keyword Targeting: While GMB descriptions don't require heavy keyword stuffing, naturally include relevant keywords like "[city] tattoo artist" or "[your niche] tattoo studio" throughout your profile content.
Engaging with Your Audience:
- Respond to Reviews: As mentioned earlier, responding to all reviews demonstrates professionalism and builds trust with potential clients.
- Post Updates: Regularly share updates on your GMB profile about new artists, special offers, or exciting projects.
Additional Tips:
- Mobile-friendliness: Ensure your website (if you have one) is mobile-friendly, as many users search on their phones.
- Get Listed on Niche Directories: Consider getting listed on online tattoo directories or local business directories relevant to your area.
Remember:
- SEO is an ongoing process. It takes time and consistent effort to see results.
- Focus on providing a high-quality service and building a positive reputation in your community.
- Monitor your GMB insights to track your progress and identify areas for improvement.
By implementing these strategies, you can significantly increase your Google My Business ranking and attract more local clients when they have have the highest booking-intent.
If you want to see what we can do to boost the Google My Business listing of your studio, reach out!
If you got value from this blog, please consider sharing it with fellow artists. I know we're the tattoo industry's best kept secret and all of that.. but seriously, we're here to serve the tattoo industry by helping artists and studios grow their client-bases and we'll be able to help more people, quicker, if they know we're here.
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